Is there a beauty trend age limit? Absolutely not. With a few clever tweaks, you can make every make-up look work at any age
Big brows
Eyebrows thin and fade with age, so a heavier brow, is not only bang on-trend, but one of the fastest ways to take years off your face. Don’t go too thick or too thin. You want them to look natural, not overly plucked or bushy, so they frame your face perfectly. If your brows are a little on the sparse side, arm yourself with a good brow pencil and a brow shadow to cheat your way to gorgeous-looking arches. A brow pencil is essential. It’s designed to be hard and go on softly, so your brows look natural. Use light, feathering strokes to fill in any sparse areas. If parts of your brow are missing, use an angled brush to fill in bald patches with a brow powder one shade lighter than your natural brow colour, and always brush through with a brow brush or toothbrush to disperse. Don’t be tempted to go too dark, or use an eyeliner pencil on your brows – the soft formulation will deposit too much colour and make them look fake – a harshly
drawn brow looks worse than no brows at all.
Eyebrows thin and fade with age, so a heavier brow, is not only bang on-trend, but one of the fastest ways to take years off your face. Don’t go too thick or too thin. You want them to look natural, not overly plucked or bushy, so they frame your face perfectly. If your brows are a little on the sparse side, arm yourself with a good brow pencil and a brow shadow to cheat your way to gorgeous-looking arches. A brow pencil is essential. It’s designed to be hard and go on softly, so your brows look natural. Use light, feathering strokes to fill in any sparse areas. If parts of your brow are missing, use an angled brush to fill in bald patches with a brow powder one shade lighter than your natural brow colour, and always brush through with a brow brush or toothbrush to disperse. Don’t be tempted to go too dark, or use an eyeliner pencil on your brows – the soft formulation will deposit too much colour and make them look fake – a harshly
drawn brow looks worse than no brows at all.
Bright blusher
A pop of fresh colour on the cheeks looks great on every age. When skin ages, less blood flows to the surface, which means there will be less colour in the face. To counteract this, a small amount of powder blush swirled slightly higher on the apples of the cheek in a bright pink or coral instantly brightens the complexion and gives a lifted appearance. If you’re using bronzer, stick to applying it in the ‘C’ formation on either side – on the temples, along the sides of the face and right under the cheekbones – for the most flattering glow.
A pop of fresh colour on the cheeks looks great on every age. When skin ages, less blood flows to the surface, which means there will be less colour in the face. To counteract this, a small amount of powder blush swirled slightly higher on the apples of the cheek in a bright pink or coral instantly brightens the complexion and gives a lifted appearance. If you’re using bronzer, stick to applying it in the ‘C’ formation on either side – on the temples, along the sides of the face and right under the cheekbones – for the most flattering glow.
Lip liner
Regardless of your age, lip liner should be a key product in every woman’s beauty arsenal. It helps cheat your way to fuller pout, making it an anti-ageing essential. For lipstick that lasts, don’t draw over your natural lipline, and fill in your entire lip to create a long-lasting base. Your liner should be one shade lighter or darker than your lipstick – a wider hue too Nineties, as well as
being extremely ageing.
Regardless of your age, lip liner should be a key product in every woman’s beauty arsenal. It helps cheat your way to fuller pout, making it an anti-ageing essential. For lipstick that lasts, don’t draw over your natural lipline, and fill in your entire lip to create a long-lasting base. Your liner should be one shade lighter or darker than your lipstick – a wider hue too Nineties, as well as
being extremely ageing.
Face powder
Face powder can make skin look flat and dry, which can, in turn, make you look older. This doesn’t mean to say you need to stop using it as you age. Because looking shiny is just as unappealing. You just need to know how to apply it. The key is using a small blusher brush, as opposed to using a large powder one, because it’s easier to control where the product ends up. Dust over the oily T-zone and avoid the eyes and forehead, as powder will only sit in any creases you have.
Face powder can make skin look flat and dry, which can, in turn, make you look older. This doesn’t mean to say you need to stop using it as you age. Because looking shiny is just as unappealing. You just need to know how to apply it. The key is using a small blusher brush, as opposed to using a large powder one, because it’s easier to control where the product ends up. Dust over the oily T-zone and avoid the eyes and forehead, as powder will only sit in any creases you have.
Vibrant lipstick
As we age, our lips get thinner and the shape shrinks slightly as a result. To counteract this, go for a bright lipstick to help create the illusion of a fuller lip. Red is great, but don’t go too intense with a heavy texture. Anything that’s too severe will age you, from a hairdo to a lipstick, so instead, opt for a more
sheer finish.
As we age, our lips get thinner and the shape shrinks slightly as a result. To counteract this, go for a bright lipstick to help create the illusion of a fuller lip. Red is great, but don’t go too intense with a heavy texture. Anything that’s too severe will age you, from a hairdo to a lipstick, so instead, opt for a more
sheer finish.
Winged kohl liner
Sixties-inspired eyeliner is everywhere right now, but a full on, kohl-rimmed eye can make eyes look smaller and accentuate crow’s feet. Over time, the skin around our eyes starts to drop, and this will distort the shape of eyeliner, making it look wobbly and uneven. Concentrate instead on defining your lower lash line with gel eyeliner or shadow, as this will make your eyes look wider and more youthful, and line the outer three-quarters of the eye. Start with your chosen product at the outer corner and work inwards, but don’t go all the way to your inner corners as it will have the reverse effect. Opt for plums, light browns and khaki, as anything darker can be too harsh. Finally,
add a dot of highlighter at the inner corners to open the eye even more.
Sixties-inspired eyeliner is everywhere right now, but a full on, kohl-rimmed eye can make eyes look smaller and accentuate crow’s feet. Over time, the skin around our eyes starts to drop, and this will distort the shape of eyeliner, making it look wobbly and uneven. Concentrate instead on defining your lower lash line with gel eyeliner or shadow, as this will make your eyes look wider and more youthful, and line the outer three-quarters of the eye. Start with your chosen product at the outer corner and work inwards, but don’t go all the way to your inner corners as it will have the reverse effect. Opt for plums, light browns and khaki, as anything darker can be too harsh. Finally,
add a dot of highlighter at the inner corners to open the eye even more.
Highlighter
This can stay in your make-up bag forever, as it helps to mimic the skin’s dewiness which naturally depletes with age. Apply it to the areas that don’t show signs of ageing, such as cheekbones, brow bones and the bridge of your nose, but only over a matte foundation base – its effect will be too shimmery over a tinted moisturiser or radiance-boosting foundation.
This can stay in your make-up bag forever, as it helps to mimic the skin’s dewiness which naturally depletes with age. Apply it to the areas that don’t show signs of ageing, such as cheekbones, brow bones and the bridge of your nose, but only over a matte foundation base – its effect will be too shimmery over a tinted moisturiser or radiance-boosting foundation.
Fake eyelashes
A great fake flutter can make eyes look more youthful and awake, but heavy strip lashes can weigh lids down, causing a dropping effect that makes you look older. Opt instead for individual lashes placed on the outer corner of the eye only, and finish with a little lengthening mascara
on top and bottom lashes. Tricky to master, but worth the effort for the instant eye-opening effect.
A great fake flutter can make eyes look more youthful and awake, but heavy strip lashes can weigh lids down, causing a dropping effect that makes you look older. Opt instead for individual lashes placed on the outer corner of the eye only, and finish with a little lengthening mascara
on top and bottom lashes. Tricky to master, but worth the effort for the instant eye-opening effect.
Glittery eyeshadow
Just because you’re no longer in your 20s doesn’t mean you’re destined to a life of sensible party make-up looks. Mature women should keep glitter or shimmer shadows in the centre of the lid to prevent sparkle reaching any fine lines or crow’s feet at the outer corners. Keep the rest of your make-up neutral and matte to avoid the disco-diva look.
Just because you’re no longer in your 20s doesn’t mean you’re destined to a life of sensible party make-up looks. Mature women should keep glitter or shimmer shadows in the centre of the lid to prevent sparkle reaching any fine lines or crow’s feet at the outer corners. Keep the rest of your make-up neutral and matte to avoid the disco-diva look.
Bold painted nailsNeon hues and nail art may look better on the young, but a squoval manicure (where your nails are made off slightly at the corners) in an eye-popping shade works wonders on women of every age. Since nails are prone to crack, split and peel increasingly as we get older, it makes sense to hide them under a fabulously glossy polish. Orangey shades are good for minimising sallow tones in the skin, while blue-based colours can highlight skin discoloration. Opaque, pastel shades can be hard to pull off, but nearly nude and pinky corals, a vibrant red or a classic French manicure work for everyone. Just remember to use a base coat first to avoid staining the nails.
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